Beer commercials that kick it old school.
When it comes to Super Bowl winners and losers, the conversation isn't just about the football teams. Often it's about the night's other big players — the commercials.
Beer commercials have a history of dominating the airwaves on game day — last year, Anheuser-Busch InBev was the biggest Super Bowl advertiser with a total of five minutes of ads. This year's line-up included a wild, wild west-style brawl and a house party staffed by dogs. The genre has certainly come a long way, and to demonstrate, we've rounded-up some of the best vintage beer commercials. From the super-cheesy to the best celeb cameos to the cartoon (!), here's a look at how beer has been marketed old-school style.
Winner: The "attaboy" fist pump really tips this one over the edge.
Runner-Up: Not much is cheesier than this über-Americana ad.
Honorable Mention: Anything where there's a slow-mo glamour shot of a six-pack being pulled out of ice water gets a cheesy nod.
Winner: Doesn't something about this remind you of the new Old Spice ads?
Runner-Up: This spot with Yogi Berra talking about Miller Lite is a real brain-twister.
Honorable Mention: Rodney Dangerfield, John Madden, and others at the "Light Beer Open."
Winner: So that's how those hipsters stay so skinny!
Runner-Up: These guys sure know how to dress up for ladies' night.
Honorable Mention: Russian comedian Yakov Smirnoff for Miller Lite.
Winner: Who wouldn't want to buy Stag beer with an endorsement from the lovable Mr. Magoo?
Runner-Up: As charming — and alarmingly catchy — as this commercial for Hamm's beer is, what exactly about a cartoon bear is supposed to appeal to an of-age crowd?
Honorable Mention: Hagar the Horrible promotes Skol beer.