Cocktail Recipes, Spirits, and Local Bars

Bon Jovi to Launch New Rosé Named After the Hamptons

Bon Jovi to Launch New Rosé Named After the Hamptons

The wine will hit shelves nationwide before spring 2018

Twoegrets / dreamstime

Rock icon Jon Bon Jovi has teamed up with acclaimed French winemaker Gérard Bertrand to launch a premium rosé. The blend is described as fresh and lively with distinctive minerality featuring grenache, cinsault, and mourvèdre — grape varieties characteristic of the French Mediterranean region.

The idea was born during a stay in the Hamptons, where the “Livin’ on a Prayer” singer and his son, Jesse Bongiovi, were vacationing. While Bon Jovi prefers to call the wine “pink juice,” Jesse and a friend officially branded the new label “Hampton Water.”

After the idea was conceptualized, the Bongiovis were introduced to Bertrand by a mutual friend. Together, the three developed a vision to bottle the relaxed lifestyles of the Hamptons and the South of France.

“We’d tried rosé from everywhere,” Jesse said in a release. “But when we visited Gérard, we realized that there is an entire coastline in France that is producing some of the best-kept secrets on Earth.”

And for Bon Jovi, the collaboration is about more than just the vino. Upon their first meeting, he immediately connected with Bertrand over their shared love of family, food, friends, great wine, and music. The winemaker hosts a jazz festival at his main estate in Narbonne, France, Château l’Hospitalet, every year.

“Creating this wine with Gérard was just as creative as collaborating with another songwriter,” Bon Jovi said in a release. “Gérard uses his talents and wine knowledge just like a gifted musician. And working with my son on this has been an amazing experience.”

Hampton Water rosé will hit shelves nationwide before the spring of 2018 for $25 per bottle. In the meantime, rock on with these 20 reasons why you should drink a glass of wine every day.


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Jon Bon Jovi Launched a Rosé with Son Jesse: 'It's Been a Dream' Working with 'My Mini-Me'

The rock star is swapping guitar picks for grapes with his latest venture.

Jon Bon Jovi is swapping guitar picks for grapes with his latest product.

The rock star, 56, recently launched his own brand of rosè called Diving Into Hampton Water𠅊 name created by his son and business partner Jesse Bongiovi, 23, a recent Notre Dame graduate who played for the school’s football team.

“It was one of those late nights out on our porch in the Hamptons,” Jesse told PEOPLE at the South Beach Wine & Food Festival. “My dad came over to me and asked 𠆍o you want some more pink juice?’—which is what we used to call rosè. I told him ‘No, no, no, we call it Hampton water now.’ We just thought it was pretty funny.”

For Bon Jovi, embarking on this venture meant serious business. 𠇊t first I thought, ‘yeah, yeah, yeah,’” he said. 𠇋ut then I realized it was actually a good idea and a great name. I pride myself on having done a lot of unique marketing things over the years, whether it was the arena football team or the Soul Kitchen restaurant. I don’t do things haphazardly, but Jesse has always been very serious about everything he’s ever done.”


Watch the video: Bongiovi Family Live on IG (October 2021).